Add Roll

Types of Data
- A list of all the types of personal data collected by your website. For example, IP addresses, cookie identifiers, or other tracking technologies such as pixels, and end-user website activity.
- If you have opted in to the AdRoll cross-device graph service (or are using any product or service that leverages AdRoll’s cross-device graph such as AdRoll Email), the list of types of personal data your website collects must include “hashed identifiers derived from email addresses for the purposes of cross-device tracking for targeted advertising.” Please also include a reference to AdRoll’s Privacy Policy.
Use of Data
- When visitors come to your site, third parties (such as AdRoll) may place cookies on their browsers for targeted advertising purposes.
Opt-Out Information
- Instructions to opt out of targeted advertising are required to be listed. This includes:
  - Instructions on how to opt out of receiving targeted (personalized) advertising. See AdRoll's opt-out article for an example.
  - An opt-out link/third-party tool is strongly recommended. Some available third-party opt-out tools include: the Digital Advertising Allianc, the Network Advertising Initiative, and the European Interactive Digital Advertising Alliance (Europe only).